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Results
Opsail - State of
Connecticut Millennium Event
Situation
Design a series of events over 2 miles of unconnected
waterfront property, fit one million visitors and
connected with transportation, bridges, and ferries.
Prepare docking and services for 40 tall ships
Manage protocol and hospitality events for 1,200
dignitaries and sailors
Create volunteer and education programs for six-month
build-up in the State
Solutions
Three unique simultaneous land-based celebrations
focused attention on various areas for long term impact:
Celebrate Connecticut (sponsor, tourism, education showcase);
New London and Beyond (local attractions and artists);
Festival America (historic and national impact at new state
park).
Budget of $6.2 million included 300 contractors and 20 staff, 55
protocol and vessel-related events, and a volunteer program for
1,500.
Results
The resulting economic impact was $151 million, a legacy of
waterfront development and the introduction of New London to
host ongoing world class
events.
Old State House
Rededication
Situation
United
Technologies wished to create a daylong event to celebrate the
reopening of the oldest state house in America after three years
of expansive
renovation and restoration. Event needed to showcase the
building, create high visibility, and attract large numbers of
participants.
Solutions
Celebration was launched with May as "Old State House Month,
featuring 30 days of events. Naturalization ceremonies, readings
of the Bill of Rights, education tours, Voice of Democracy
awards and speeches. Parade of Connecticut featured 169 cities
and towns marching in the order they were chartered. Over 5,000
participants celebrated the history of our State.
Results
National press coverage for the “New Old State House”
Event was
educational and high impact
The entire State participated and local pride for each town was
demonstrated.
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